SLAM, the iconic Italian brand known for technical sportswear for sailing, was founded in 1979 in Genoa. Enrico Chieffi, world sailing champion, is the CEO and has set a new course for the company with the creation of a collection of technical garments featuring Italian design. SLAM has embraced the transformation brought by foiling technology in the sport of sailing, adopting innovative choices in materials, technology, and design.
SLAM has always stood by young sailors with the goal of promoting this sport not as an elite discipline but as a broader and more inclusive experience.
Great attention has been given to forming a team of athletes, ambassadors, and ocean sailors, selected not merely as endorsers but as true partners in a journey of exchange, research, and innovation in technical apparel. These garments are tested across different racing conditions, in all types of seas and winds, with the aim of achieving excellence in technical sailing wear worldwide.
The goal is to establish itself as a leading technical nautical brand, with a collection designed in Italy, including both technical garments and dedicated sportswear inspired by Mediterranean sailing.
B&G is part of the Navico Group, a division of Brunswick Corporation (NYSE: BC), and is a global leader specializing in sailing navigation instrumentation. Since 1955, B&G has been helping sailors explore increasingly distant seas, navigate faster, and ensure total safety. B&G is the official partner of major global sailing events, including The Ocean Race and SailGP, offering a portfolio of products dedicated to sailors to help them achieve peak performance, such as B&G Zeus™, Vulcan™, Triton™, and the award-winning Nemesis™.
For further information, please visit www.bandg.com.
A division of Brunswick Corporation (NYSE: BC), Navico Group is the world’s leading provider of integrated systems and products for various sectors ranging from marine to recreational vehicles and beyond. The Navico Group portfolio consists of top brands in power management, digital control and monitoring, network devices, and marine electronic equipment. Some of the numerous brands under the Navico Group umbrella include: Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-Map, CZone, Garelick, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale
In 1957, at the age of 30, Lowell North decided to leave aerospace engineering to become a sailmaker. He never looked back. Since then, over 60 years have passed, with countless miles sailed and boats adorned with sails bearing the iconic white and blue logo that has become a symbol of substance. From the most prestigious regattas worldwide to production cruisers and even small Olympic Classes, these sails have adorned boats of all kinds.
Therefore, the partnership with the Yacht Club Italiano is a perfect fit for the club’s sporting DNA.
North Sails Official Website