Rolex
has been associated with sporting achievements for almost one hundred
years. When Mercedes Gleitze swam the English Channel in 1927, she wore a
Rolex Oyster on her wrist; whereas it was Edmund Hillary and sherpa
Tenzing Norgay’s Rolex watches that told the time on the first
successful ascent of Everest in 1953. Rolex’ interest in sailing dates
back to the end of the 1960s, with the International Rolex Regatta at
St. Thomas in the Virgin Islands, followed by a collaboration with the
American defender in the America’s Cup and the development of large
scale sailing in the Mediterranean.
Today, the Rolex sailing program is
based on collaboration with Yacht Clubs active all over the world:
Yacht Club Italiano, New York Yacht Club, The Royal Ocean Racing Club,
Royal Malta Yacht Club, Cruising Yacht Club of Australia, Yacht Club
Costa Smeralda, Yacht Club Capri, Yacht Club Argentino, Real Club
Nautico de Valencia, Kieler Yacht-Club… The Rolex sailing events
calendar includes offshore regattas, classic races and world
championships in various classes: Giraglia Rolex Cup, Rolex Fastnet
Race, Rolex Sydney Hobart, Rolex Middle Sea Race, Rolex Swan Cup, Rolex
Farr 40 Worlds, Maxi Yacht Rolex Cup, Rolex Baltic Week, Trofeo S. M. La
Reina Rolex Cup, Circuito Atlàntico Sur Rolex Cup… In addition to the
Giraglia Rolex Cup, the partnership with the Yacht Club Italiano, which
is now into its second decade, sees Rolex involved in the new
invitational Portofino Rolex Trophy, reserved for classical, wooden
yachts, and the Swan 45 Class world championship. Rolex Italia also
supports the important social program, Nave Italia, founded by the Yacht
Club Italiano.